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Privacy Policy


This Privacy Policy applies to visitors and to Users of all the services (“Services”) rendered by Insenco Aps.

The Privacy Policy is incorporated into, and is subject to the Terms. As such, it may be revised from time to time. At any time, the then-current version of the Terms and Conditions can be found on the site at

Insenco Aps is among other regulation subject to the Danish Act on Processing of Personal Data. The Act adopts the European Union Directive 95/46/EC on the Protection of Individuals with regard to the processing and free movement of personal data. In this Privacy Policy personal data is referred to as personal information. All personal information are managed and controlled by Insenco Aps, Nørregårdsvej 45, 2610 Roedovre, Copenhagen, Denmark.



We respect your privacy and integrity and strive to take the best care when we collect, store, use and protect your personal information according to the Terms and this Privacy Policy.

The Insenco Aps privacy statement is designed to demonstrate our commitment to privacy. We respect your privacy. Any personal information that you provide is used for the purpose of giving you the best possible information and experience with our products.

When ordering a product/service you will be asked to fill in your personal information. Upon purchase you agree to this information is stored in accordance with Insenco Aps privacy policy. In order to fulfill our agreement to you as our customer.


In order for us to provide you the Services we ask for your personal information when you sign up. Such personal information may include your name, email address, age, gender, height, weight, running profile, picture, running data etc. (“personal information” or “User Data”). If you choose to sign up via an external sign up feature made available by Insenco Aps, some of the listed personal information will be transferred to Insenco Aps from your designated sign up account. If you subscribe to additional Services subject to charges, Insenco Aps will also require credit card or PayPal information from you.

When you use the Services additional personal information may automatically or voluntarily be collected from you. Such personal information may include information on your running performance and history such as location information (GPS-data) and other performance related data, e.g. striking position, pronation guide, time, speed, time spent on your activity, cadence, heart rate etc. Some information is dependent on your devices and may require additional hardware. Further personal information related to you may be collected from User Generated Content either generated by you or by other Users.

When creating your account and registering your product through the Gaiteye App, you are asked to fill in certain sign-up forms with different kinds of information about your gender, age, height, running prefrences and frequencies etc. as well as certain contact information. Certain parts of the forms are mandatory while others are optional. All the data is stored and protected in a secure SQl database in the cloud. Insenco Aps uses this information to better understand its customer base´ running profiles and to be able to develop new and improved value added services to the customers.

We encourage you to at all times keep your personal information updated.


You consent to sharing to the Gaiteye Community

You agree and acknowledge, that we may disclose to and make publicly available on the Site or via the Services your User Generated Content, including the personal information related thereto. However, personal information such as your weight, e-mail, password to the website, phone number and any payment information will per default not be disclosed or made publicly available by Insenco Aps. Any posting and/or auto-posting of your activities and other User Generated Content to connected partners (e.g. Facebook, Twitter etc.) requires your active consent.

Transfer of personal information is subject to your consent

We will only with your consent disclose and share your identifiable personal information with business partners, third parties or other individuals outside of the Gaiteye community.

However, we may need to transfer your personal information to our service providers in order to perform the Services to you and conduct our business; for example the handling of credit card processing, shipping, data management, email distribution, market research, information analysis, and promotions management etc. The transfer will be secure and the data recipient shall accrue no proprietary rights to your personal information outside the purpose of the transfer.

Further, disclosure of your information may occur when it is required to comply with law, court order or similar.

Transfer of de-identifiable personal information

We may share aggregated or in other ways de-identifiable personal information publicly and with our business partners, e.g. physiotherapists, sports shops, running coaches and trainers etc.

Business transfer

Your personal information may be transferred if Insenco Aps is involved in a merger, acquisition or asset sale in whole or in part. However, besides from the actual transfer of ownership, we will continue to ensure the confidentiality of any personal information. In case of the aforementioned transactions occurs we will provide notice to the affected users.


We encourage you to be on our e-mailing list in order to receive electronic information, news and updates on our services.

We will only send you emails about product and feature updates, company news, featured challenges, other Gaiteye news and/or offers from selected business partners, if you have accepted to receive such.

To later unsubscribe and stop receiving such communication, please change your settings (go to Settings and then Account) or follow the instructions in the email. Should you wish to unsubscribe, you can either unsubscribe specific types of email newsletters or unsubscribe all email newsletters.

Please note that irrespective of your settings, Insenco Aps is entitled to send notifications to you pertaining the performance of the Services, e.g. revisions of Terms or other formal communication.

Email and mobile notifications

Email and mobile notifications contain information about activity related to your personal profile and running performance on the Gaiteye App. e.g. notifications from related physiotherapist or the sports shop from which you bought the device about setting new running targets or with special promotion messages. Notifications may also be information about new firmware updates or other software updates needed to keep your devices running in the optimal way.

You can unsubscribe some or all email or mobile notifications any time through the account settings via your gaiteye app. Log in to your account via the app and go to Settings – Notifications to change your notification settings.


If you are under 18, you may use our webshop only with the involvement of a parent or guardian. In accordance with the Children’s Online Privacy Protection Act, we will not knowingly collect any information from children under the age of 13. If you are under 13, you cannot register or give us any personal information. Please have your parents contact us to enter this information.


When you visit the Site, we automatically collect data about your visit. This includes your IP address, webpages you view and the order hereof, duration of your visit, website or search engine you came from, keyword(s) you entered in the search engine on the Site, your operating system as well as your browser type and version, your screen resolution and the number of colors used by your device, if your device supports JavaScript and Flash.

This information can be combined with information you have provided to us (for instance by registering), and will enable us to analyse and customise our services to you.


Insenco’s Cookies Policy ( is by reference an incorporated part of these Terms and this Privacy Policy.


In order to protect your personal data and all other information we have stored, we and our data center service providers have implemented various security measures whereby your personal data is stored in a secure environment and treated confidentially and personal data is only accessible by a limited number of employees at Insenco Aps, who all have special access rights and are required to keep the information confidential.


Should you have questions and comments on the Terms, Privacy Policy or other topics please send them to:

Right of access to data

All personal information and User Generated Content are stored and processed by Insenco Aps on servers located within the European Union or US. The personal information processed on you is accessible on your account via the Software.


We are entitled to revise the Privacy Policy at any time. We will inform you hereof by mail, on the Site, via the Services and or by other means deemed appropriate and adequate by Insenco Aps.